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Arts, Media, and Entertainment Sector

Of all the career industries, the Arts, Media, and Entertainment sector requires perhaps the greatest cross-disciplinary interaction because the work in this sector has a propensity to be largely project-based, requiring both independent work and interdependent management skills for career success. New technologies are also constantly reshaping the boundaries and skill sets of many arts career pathways. Consequently, core arts-sector occupations demand constantly varying combinations of artistic imagination, metaphoric representation, symbolic connections, and technical skills. Successful career preparation involves both broad and in-depth academic and technical preparation as well as the cultivation of twenty-first-century skill assets, such as flexibility, problem-solving abilities, and interpersonal skills. Careers in the Arts, Media, and Entertainment sector fall into four general pathways: Design, Visual, and Media Arts; Performing Arts; Production and Managerial Arts; and Game Design and Integration. The anchor and pathway standards make explicit the appropriate knowledge, skills, and practical experience students should have in order to pursue their chosen profession, whether that profession requires postsecondary education, graduate training, or apprenticeship.


Design, Visual, and Media Arts Pathway

The Design, Visual, and Media Arts pathway includes those occupations that use visual art, digital media, and Web-based tools and materials as the primary means of communication and expression. In addition to an understanding of current workplace practice, this career pathway requires the development of knowledge and skills in both visual art concepts as well as new and emerging digital processes by which individuals are able to create and communicate complex concepts in a broad range of occupations and professions.



Computer Applications



Computer Animation

Graphic Communications

Photography or

Video Production



Portfolio Production/
Field Experience or

Publication Design (Yearbook)


Computer Animation
Learn how to create animation for use on the Web, game development, and other multimedia products. Fundamental concepts of animation, software use, communication, and design principles are studied and applied in this hands-on class. Students develop a digital portfolio. Graphic Communications is highly recommended.
Computer Applications
Computer Applications is designed to introduce students to the latest technologies and software applications. Students will learn applications that explore keyboarding, word processing, spreadsheets, presentations, drawing, painting, music, basic graphics, multimedia, web design, movie and basic computer programming. Industry speakers will be included in the classroom.
Graphic Communications
Learn skills for jobs in the exciting graphic arts fields of digital and print media. This class offers instruction in graphic design techniques, an introduction to printing methods and processes, desktop publishing, computer graphics, and multimedia. Industry common projects result in an extensive student portfolio. May be taken on line with the approval of the teacher and a written contract.
Photography is a yearlong course for students interested in hands-on photography using digital cameras and computers. Student self-expression as a means of creative communication is emphasized throughout the course. Integrated throughout the course are career preparation and academic content standards, which include basic skills, communication, interpersonal skills, problem solving, safety, technology, and other employment skills. Photographic history along with various photographic styles will be explored as well.
Portfolio Production/Field Experience
This course is one of two Capstone Courses in the Design, Visual, and Media Arts Pathway and consists of two components: Portfolio Development and Field Experience. The culmination of a portfolio will comprise various media and formats, which may include both traditional and digital works of art and design. In addition to the portfolio, students will participate in a Field Experience that places students in internships where they will research and analyze careers in the Design, Visual, and Media Arts Pathway. The Field Experience will allow students to gain knowledge of post-secondary coursework and degrees of study that will prepare them for success in Design, Visual, and Media Arts careers.
Publication Design
Students will take part in publishing the school yearbook. In this process students will learn the fundamentals of electronic page design, advanced skills in photography, writing copy, finances, and meeting deadlines.
Video Production
Study and apply techniques used in cinematic and video environments. Students learn how to capture, edit and produce digital video. Historical perspectives, lighting techniques, camera operation, and script writing are incorporated into individual and team projects. Students develop a digital video portfolio.

Other Pathways

Agricultural Mechanics


Design, Visual, and Media Arts


Hospitality, Tourism, and Recreation

Performing Arts

Software and Systems Development

Systems Diagnostics, Service, and Repair

Entry Level Careers

(with high school diploma)

Visual Artist
Assistant Lighting Technician Model Makeup Artist Electronic Equipment Operator
Camera Technician
Broadcast Technician
Sound Technician
Voice-over Artist
Dolly Grip

Technical Level Careers

(with AA or AS degree or certificate)

Stage Manager
Recording Studio Assistant
Special Effects Coordinator
Web Designer
Prop Maker
Graphic Designer/Artist
Film Maker
Camera Operator
Screen Writer
Music Minister
Broadcaster Gaffer
Key Production Grip

Professional Level Careers

(with Bachelor’s Degree or Higher)

Industrial Designer
Sound Engineer
Medical Scientific Illustrator
Media and Design Arts Instructor
Visual Effects Coordinator


California Department of Education CTE Standards for Arts, Media, and Entertainment Sector

California Career Cafe

Download informational PDF about this Pathway

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